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Company Name

Unica
Contact Information Reservoir Place North 170 Tracer Lane

Waltham, MA   02451-1379
United States,
1 (781) 839-8000
Website http://www.unicacorp.com
Business Description Unica provides award-winning enterprise marketing management solutions for innovative companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning for added profitability and marketing success.
Product Description Based on an open, scalable architecture, Unica`s Affinium Suite enables marketers to gather and analyze knowledge from multiple data sources; identify customer wants and needs; plan, execute and manage tailored programs for interactions through multiple touchpoints; and measure and optimize marketing effectiveness.
Products
Affinium Campaign
Affinium Campaign eMessage™
Affinium Campaign™
Affinium Model™
Affinium Plan
Right Time Marketing
Company Type PUBLIC


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